the daily snivel

This email is your feedback to our recent add [sic] campaign.

I appreciate your letter advising us of your concerns about recent advertising for Internet parental control, a Bell Sympatico security service.

First, I apologize for any offence the material caused. We have pulled it from distribution, effective immediately. The material was simply inappropriate.

We remain committed to addressing the important issue of Internet security in our advertising, our community investments, and our products and services. You may be aware that, we are a founding member of the Media Awareness Network and the Be Web Aware national awareness campaign. This initiative provides Canadian parents with the information and tools they need to help their children experience the extraordinary benefits of the Internet while protecting them from the risks. We also provide substantial financial support to Cypbertip.ca a national tipline for reporting child sexual exploitation on the Internet.

We strive to achieve very high internal standards for our advertising at Bell Canada because we believe we are more than just a business. As a leading Canadian corporation, we recognize and embrace our corporate citizenship obligations.

In this case, we made an error in judgment and for that we apologize. We are reviewing our advertising standards and the rigor of our approval process to minimize the chance that this will happen again. Rest assured, Bell is committed to advertising that reflects accepted community standards.

Thank you for sharing your views with us. It enables us to learn and do better in the future.

Regards,

Charlotte Burke
Bell Canada
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